You do not need to worry with getting this done all by yourself. There is help available. Please note that all kinds of custom academic papers ordered from AdvancedWriters. Therefore, when citing a paper you get from us in your own work, it should be properly referenced.
Our writers Guarantees Testimonials Blog. Qualified help with your writing task. To start, you can Order now or make a Free inquiry. How it works Submit your paper details. Be in touch with your writer. Calculate the price of your order Type of paper needed: You will get a personal manager and a discount. First of all we need to divide the Customers of Smartphones into diferent segments. The segments will be based on earlier use of any smartphone, based on use patterns people who are extensive Internet users, people who mainly use their phone for calling purpose only and people acording to whom price is one the major criteria low-segment, mid-segment and high segment.
Customers who do not possess a Phone ii. Customers who possess a Feature Phone not a Smartphone iii.
Customers who use Internet extensively iv. Customers who mainly use phones mainly for calling purpose v. Customers who have earlier purchased low segment smartphones and are price sensitive.
From these interviews, customer perceptions and their implicit interests can be tapped. The atmosphere should be very informal so that the participants freely express their opinions and the insights obtained could be tested on a larger scale in the questionnaire. Some observation studies can also be done to gauge the interests of people while identifying with products.
During these Interviews the effectiveness of Brand will also be checked as Brand forms a very important part during decision making process.
A Questionnaire need to be prepared which can take information from the respondents in an appropriate, simple and cost-effective manner. The type of questions in a questionnaire can be divided into three parts: The Questionnaire can be send via-emal or can be uploaded on a facebook page in order to cover as much as possible.
This can also be filled using representatives near digital shops like Reliance Digital, MobileStore,etc. You will prefer a Smartphone of Local manufacturer, a Multi national firm or it does not matter?
Select the degree of influence these factors have in your purchasing decision of a Smartphone[Rate between ]. The purpose of depth interviews would be to uncover hidden preferences of the consumers so that they can be tapped.
Also as they last longer, the time consuming parts such as conjoint analysis data collection can also be done in this type of primary data collection method. Smartphones have changed the way we live, communicate and connect with people around us.
With just a touch we can surf through internet, we can stay up to date about news all over the world, we can check weather news, we can reach anyplace using GPS, we can book hotels and flights, we can order online any commodity whenever required using just a Smartphone. Various Social networking websites can be accessed using Smartphones, you can also check reviews of several eating places like using zomato. This case study basically looks into the factors that play major role during the purchasing process of a Smartphone.
As the Smartphone market in India shrank for the first time in October-December quarter of , firms need to rethink their strategies and how to expand their market and hold onto the existing market. World Journal Of Social Sciences, 2 5: Journal of Business Administration, 5 Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57 January , User acceptance of information technology: An empirical model for brand loyalty measurement.
Brand equity, brand preference, and purchase intent. The impact of brand value on brand selection: Case study of mobile phone selection. School of Management, Ming Chuan University. Consumer evaluations of brand extensions. Interaction between price and price deal. Mental accounting and consumer choice. Essay UK - http: There are UK writers just like me on hand, waiting to help you.
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Referencing existing research can be easier as the authority of published sources is rarely in question, but the research of others may not always apply as clearly to your thesis. Any academic paper must be formatted according to modern standards. These can change from year to year, but major standards like APA are available for free and your school likely has resources to help you understand the expected formatting.
Reviewers, both academic and professional, expect to see citations and references presented in a specific way and they are on the lookout for certain conventions of language. A good research paper must reflect the appropriate style to be taken seriously.
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If you are going to answer a question, be sure you can either conduct or discover the necessary research. If you are going to analyze a statement, be sure you understand the topic enough to offer meaningful, original thoughts.
As you consider these concerns, outline your paper. Before bothering with a source, check its publication. These simple steps can be applied to every source to quickly identify or eliminate candidates for citations. If you are required to write an annotated bibliography , you will have to write a brief paragraph about how you used it in your research paper.
The purpose of this kind of writing is clarity. Once you have provided all the points needed to satisfy your thesis, you can conclude the paper, summarizing your points and wrapping up the thesis. Even the best written paper needs to be polished. Know your style and apply it to every page of the paper.
Be sure your title page and headings are in place and correct. Even the font and text size should be checked against your requirements. Finally, every citation must be presented correctly in the text and must have a corresponding entry on your references page.
If you are stuck at this phase, consider using an expert research paper editing service. The Ultius help section has an exhaustive list of steps and tips for creating a successful research paper or ensuring that a bought research paper is an appropriate example, but the internet is full of other helpful tools as well.
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